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Blockchain Startups Gotta Leverage Lessons Learned fromWeb 2.0 Ones. Here Is Why.
For several decades, we have closely watched the evolution of startups and noticed that, very often, they want to reinvent the wheel. Of course, with regard to innovation and transformation, it is logical that the core business of new startups dealing the blockchain, Internet of Things or Artificial Intelligence is different from that of the so-called web 2.0 startups. On the other hand, efforts to establish partnerships, publicize the company and the management of support tickets is a relatively similar process over time.
Rightly, startups focus on the essentials; nevertheless, during the initial phases, it makes sense to cater for growth, which in some cases is likely to be exponential, in any case very important. State-of-the-art solutions must be put in place to allow teams to interact seamlessly. As the company grows, these teams will tend to work in silos; blockchain startups do need to remain agile. Our focus is on marketing, sales — or at least partnerships when there is no monetization yet — , product development and user support.
To illustrate our point, we will take three blockchain startups in production that seem to be in the dire need to learn the previous generation of startups.
